IARA provided innovation consulting to Vogue Brasil, driving the conversation about the impact of new technologies on global culture.

In November 2021, Olivia Merquior took on the role of Guest Editor for their Fashion Tech issue, curating content that explored the intersection of fashion, technology, and culture.

This collaboration extended beyond the pages of the magazine, leading to three courses’ series that delved into how emerging technologies are reshaping creative industries worldwide. By blending editorial expertise of Vogue with the educational initiatives and exclusive content of GMT, this partnership set the stage for forward-thinking discussions and inspired professionals to navigate the evolving landscape of fashion and culture.