Since 2023, IARA has been producing Fake Out Of Home (FOOH) campaigns for Aperol, in partnership with Be180, creating high-impact digital activations that merge CGI and urban landscapes.

From festival crowds to city landmarks, our team has brought Aperol Spritz visuals to life in unexpected ways, generating buzz and immersive brand experiences. Whether at Primavera Sound São Paulo or near the iconic Ponte Estaiada, IARA continues to push the boundaries of FOOH storytelling, elevating brand presence through bold and innovative digital campaigns.

Digital content by @selectastrange and @priscila.nassar