Rio Fashion Week
IARA was appointed by IMM, the company behind Rio Fashion Week, to provide strategic consultancy, international relations, and content strategy for the event’s inaugural edition in 2026.-
Advisory support for the development, positioning, and long-term vision of Rio Fashion Week.
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Development of relationships with international institutions, industry leaders, brands, and strategic partners.
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Strengthening Rio Fashion Week’s presence and relevance within the international fashion ecosystem.
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Identification and engagement of potential partners across the public and private sectors.
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Development of the event’s content strategy across digital and in-person platforms, including social media planning, content production, talks, panels, and special programming. IARA connects local perspectives with relevant global conversations, industry leaders, and emerging themes shaping the future of fashion.
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Building connections designed to generate opportunities for collaboration, exchange, and market expansion.