WE MAKE CRAZY BEAUTIFUL THINGS.

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IARA is reshaping the cultural and creative market by developing bold projects, discovering new talent, and expanding narratives, technologies, and forms of expression.

WE ARE SPECIALISTS IN CREATIVE CURATORSHIP AND MANAGEMENT.

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IARA is a strategic intelligence and international relations agency specializing in the creative industries, with particular expertise in fashion. Its core areas of practice include market expansion, strategic partnerships, project management, and curatorship. Drawing on extensive experience in international diplomacy and engagement with both public and private sector stakeholders, IARA supports companies and countries in expanding their presence across global markets. The agency also assists international organizations seeking to enter and establish themselves in Brazil, fostering meaningful connections, institutional cooperation, and sustainable business opportunities.

What we do?

We transform strategic vision into meaningful projects, partnerships, and market opportunities. From initial research and relationship-building to execution, IARA provides tailored solutions that enhance relevance, visibility, and long-term growth across the creative industries.

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  • Market-entry strategies, local positioning, opportunity mapping, and support for organizations expanding into Brazil or international markets.

  • Development of relationships with government bodies, industry leaders, companies, cultural institutions, and other key stakeholders.

  • End-to-end planning, coordination, and delivery of creative, cultural, institutional, and international projects.

  • Concept development, talent selection, content curation, and the creation of relevant cultural narratives and experiences.

  • Strategic initiatives that foster dialogue, cultural exchange, economic cooperation, and long-term partnerships between countries and organizations.

  • Creative experiences, events, collaborations, and cross-market initiatives designed to increase visibility, relevance, and audience engagement.

@raullopez interviewed in “Entrevista exclusiva: Raul Lopez, da Luar” for @ffw Raul Lopez, founder and creative director of @luar, was one of the international guests of Summit Fashion System, part of @rio2c 2026.
@robingivhan interviewed in “Robin Givhan fala à ELLE sobre Virgil Abloh e como manter as portas abertas às novas gerações” by Luigi Torre for @ellebrasil Robin Givhan was one of the international guests of Su
@paajoewks featured in “A vida continua no além”, diz Jacob Paa Joe, artista que molda caixões como esculturas” by André Aloi for @bazaarbr. Jacob Paa Joe was one of the international guests of Summit Fashion S
IARA featured in “Rio Fashion Week came in hot for its 2026 relaunch” by Igor Furtado for @dazed.
@oliviamerquior featured in “El regreso de Rio Fashion Week es un triunfo necesario para la moda latina” by Luz García for @voguelatam.
@oliviamerquior featured in a post about Rio Fashion Week by Vinícius Guidini for @page9.
@oliviamerquior featured in “Rio Fashion Week Debuts as Brazil’s New Global Fashion Hub” by Andrea Onate for @wwd.
@oliviamerquior featured in “Rio Fashion Week quer recolocar o Rio no mapa global da moda, diz Olivia Merquior” by Gabriel Fusari for @bazaarbr.
@oliviamerquior featured in “Rio de Janeiro Stages Fashion Week Comeback” by Jorge Grimberg for @bof.
@oliviamerquior featured in “Rio Fashion Week: 5 Destaques da Semana de Moda Carioca” by Donata Meirelles for @forbesbr.
We create crazy beautiful things. @sp2b_ @br_ifw
IARA is responsible for the strategic consulting and international relations of Rio Fashion Week, supporting the event’s positioning and global connections within the fashion system. RioFW is an initiative organized by IMM in partnership with
IARA featured in “Sinergia Brasil-Japão” by Piti Koshimura for @bazaarbr magazine.
IARA was invited by the Italian Trade Agency (ITA), a government body that promotes Italian excellence worldwide, to host and manage the Esportare La Dolce Vita event, an exclusive immersion into the luxury market spanning fashion, design, jewelry, g
IARA was present at the celebration of 30 years of São Paulo Fashion Week, collaborating in international relations and in the first edition of SPFW Academy, a three-day immersion behind the scenes of Latin America’s largest fashion even
@oliviamerquior featured in “’Chuva do Caju’: a presença brasileira na Expo 2025, em Osaka” by @bazaarbr.
@oliviamerquior featured in “Artemisi Leva sua Brasilidade ao Japão e à Rússia” by @forbesbr.
At the invitation of @apexbrasil, IARA signed on as co-curator and master of ceremonies for the event “Chuva de Caju”, the Fashion Show Experience presented at Osaka’s Women Week as part of the official events of Brasil at Expo 2025
@oliviamerquior featured in “Modelos feitas por IA ganham cada vez mais espaço no mundo moda e irritam profissionais do setor” by Marina Lourenço for @portalg1.
@oliviamerquior featured in “Modelos feitas por IA chegam às grandes marcas e começam a preocupar o mundo da moda” by Luiz Gustavo Pacete for @forbesbr.

WE MAKE CRAZY BEAUTIFUL THINGS.

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