Startup investors approached IARA to develop an immersive and Web3-driven product for the pet market. From market research to financial planning, investor rounds, creative direction, communication strategy, and structural feasibility, we led the project at every stage.

Integrating play-to-earn mechanics, interactive virtual immersion, and a social network, PetVerse introduced a new digital ecosystem for pet lovers. With a strategic and innovative approach, we built a fully developed brand and executed the creation and programming of its virtual reality world, setting the foundation for a new way to engage with the pet market.