SP2B

Texto "IARA" em letras grandes e brancas sobre um fundo preto.

IARA was appointed by DA20, the company behind SP2B, to lead the fashion content strategy and curatorship for the event’s inaugural edition in 2026.

  • Development of the partnership between SP2B and BRIFW, connecting their communities, networks, and areas of expertise.

  • Creation of a dedicated stage focused on fashion, culture, and technology under the BRIFW name, strengthening its positioning within the event.

  • Development of the stage’s editorial concept, themes, talks, panels, and selection of speakers, creators, and industry leaders.

  • Mobilization of the BRIFW community and strategic networks to attract a highly relevant audience of fashion, technology, culture, and creative-industry professionals.

  • Development of an original communication strategy and exclusive content for BRIFW’s social media channels, supporting awareness, engagement, and audience growth.

  • Development of market-facing initiatives and brand activations in collaboration with commercial partners, creating opportunities for visibility, engagement, and business development.